MASSACHUSETTS Vocational Technical TEACHER TESTING Program
SCOPE OF TEST CODE #40 – MARKETING
WRITTEN EXAM -100 QUESTIONS
TIME ALLOWED: 3 HOURS
PERCENT OF TEST:
5% Health and Safety
· Regulations
· Practices Health and Safety
· Responses to Situations that Threaten
5% Economic Concepts and Principles
· Basic Concepts
· Economic Systems
· Cost/Profit Relationships
· Economic Indicators/Trends
· International Concepts
20% Business Management and Entrepreneurship
· Business Fundamentals
· Technological Tools
· Business Risks
· Management Functions
10% Distribution
· Nature and Scope
· Inventory Control
· Warehousing and Stock Handlings
· Management of Distribution
10% Manage Finances in a Business
· Create and Maintain Financial Records
· Perform Banking Functions
· Apply Accounting Principles
· Explain Importance of Obtaining Credit
5% Manage Marketing Information
· Nature and Scope
· Information Gatherings
· Information Processing
· Marketing Planning
5% Pricing
· Nature and Score
· Determining Prices
10% Product Service Management
· Nature and Scope
· Quality Assurances
· Product Mix
· Positioning
10% Promotion
· Nature and Scope
· Advertising
· Publicity/Public Relations
· Sales Promotion
· Management of Promotion
15% Selling
· Nature and Scope
· Production Knowledge
· Process and Techniques
· Support Activities
· Management of Selling Activities
5% Marketing Related Mathematics
· Calculate Discounts
· Determine Markups and Markdowns
· Utilize Marketing Formulas
SCOPE OF TEST CODE #40 – MARKETING
– PAGE 2 –
THE WRITTEN EXAMINATION IS ALIGNED WITH THE MATCHING MASSACHUSETTS VOCATIONAL TECHNICAL EDUCATOR FRAMEWORKS. SOME QUESTIONS REQUIRE A SYNTHESIS OF KNOWLEDGE BASED ON VOCATIONAL TECHNICAL WORK EXPERIENCE AND MAY NOT BE FOUND IN ANY BOOK. HOWEVER, CANDIDATES ARE ENCOURAGED TO STUDY FOR THEIR EXAMS BY REVIEWING CURRENT TEXTBOOKS AND REFERENCE MATERIAL WHICH CAN USUALLY BE FOUND IN THE LIBRARIES OF MOST VOCATIONAL TECHNICAL SCHOOLS AND SCHOOLS WHICH OFFER CHAPTER 74 PROGRAMS.
*You may refer to http://www.doe.mass.edu/cte/frameworks for the Massachusetts Vocational Technical Educator Frameworks.
THE FOLLOWING LIST OF REFERENCE MATERIALS WAS DEVELOPED AS A GUIDE FOR WRITTEN EXAM CANDIDATES:
Dictionary of Business Terms; Barrows Business Guides, 2nd Edition, 1994
Marketing Essentials, 3rd Edition by Farese, Kimbrell and Woloszyk
Glencoe McGraw-Hill, 2002
Marketing, 1st Edition by Burrow, James L.
South-Western/Thomson Learning, 2002
Marketing Dynamics, 1st Edition by Clark, Sobec, Basteri
Goodheart-Willcox CO, 2006
Retail, 1st Edition by Townsley
Southwestern/Thomson Learning, 2002
Selling, 1st Edition by Greene
Southwestern/Thomson Learning, 2003
Customer Service, 1st Edition by Roxes
Southwestern/Thomson Learning, 2002
Advertising, 1st Edition by Townsley
Southwestern/Thomson Learning, 2001
Selling, 3rd Edition by Ditzen Berger and Kidney
Southwestern/Thomson Learning, 1992
Leading with Character, 1st Edition by Farmer, Farmer and Burrow
Southwestern/Thomson Learning, 2008
YOU MAY WANT TO CHECK WITH YOUR LOCAL LIBRARY FOR OBTAINING THESE RESOURCES THROUGH THE INTERLIBRARY LOAN PROGRAM.
SCOPE OF TEST CODE #40 – MARKETING
– PAGE 3 –
The written exam consists of 100 multiple choice questions. Each question consists of one incomplete sentence or a questions followed by four choices. Listed below are several sample items:
The amount of satisfaction a consumer receives from the consumption of a particular product or service is known as ______________ utilities
* a. economic
b. market
c. possession
d. competitive
The diagram that illustrates the path a customer takes through a store is called a:
a. planogram.
b. causeway.
c. location.
* d. floor plan.
* indicates correct answer
THE TEACHER TESTING PROGRAM WILL PROVIDE NON-PROGRAMMABLE CALCULATORS FOR USE IN COMPLETING THE WRITTEN EXAM. DOCUMENTATION REGARDING THESE CALCULATORS WILL BE INCLUDED IN YOUR ADMISSION PACKAGE.
UPDATED: 7/2008
MASSACHUSETTS Vocational Technical TEACHER TESTING Program
SCOPE OF TEST CODE #40 MARKETING
TIME ALLOWED: 4 HOURS
PERCENT OF TEST:
7 % Prepare Register/Point of Sale Operation
19% Demonstrate Procedures to Manage Finances
13% Demonstrate Methods to Distribute Products and Services
45% Prepare an Advertising Message (Visual, Print or Audio)
16% Demonstrate the Steps of a Sale Cycle
THE FOLLOWING LIST OF REFERENCE MATERIALS WAS DEVELOPED AS A GUIDE FOR WRITTEN EXAM CANDIDATES:
Dictionary of Business Terms; Barrows Business Guides, 2nd Edition, 1994
Marketing Essentials, 3rd Edition by Farese, Kimbrell and Woloszyk
Glencoe McGraw-Hill, 2002
Marketing, 1st Edition by Burrow, James L.
South-Western/Thomson Learning, 2002
Marketing Dynamics, 1st Edition by Clark, Sobec, Basteri
Goodheart-Willcox CO, 2006
-Page 2-
SCOPE OF TEST CODE #40 MARKETING
Retail, 1st Edition by Townsley
Southwestern/Thomson Learning, 2002
Selling, 1st Edition by Greene
Southwestern/Thomson Learning, 2003
Customer Service, 1st Edition by Roxes
Southwestern/Thomson Learning, 2002
Advertising, 1st Edition by Townsley
Southwestern/Thomson Learning, 2001
Selling, 3rd Edition by Ditzen Berger and Kidney
Southwestern/Thomson Learning, 1992
Leading with Character, 1st Edition by Farmer, Farmer and Burrow
Southwestern/Thomson Learning, 2008
YOU MAY WANT TO CHECK WITH YOUR LOCAL LIBRARY FOR OBTAINING THESE RESOURCES THROUGH THE INTERLIBRARY LOAN PROGRAM.
ADDITIONAL LAB EQUIPMENT/BOOKS/SUPPLIES WILL BE PROVIDED.
NO BOOKS OR NOTES WILL BE ALLOWED.
You may refer to http://www.doe.mass.edu/cte/frameworks for the Massachusetts Vocational Technical Educator Frameworks.
UPDATED: 9/2009 lmb